SB Nation Removes Every Single Podcast Program There's so much more to expand on this, and I am going to do a proper job of that at some point this month in the newsletter. I linked an article in the headline and it was so alarming to read as some who started the entire podcasting program for them. It is a perfect example of what I was talking about two weeks ago when I said that "You Are The Platform!" If you are unfamiliar with SB Nation, it is a collection of websites for fans of mostly...
about 2 years ago • 3 min read
Stop Making Content for Platforms and Networks Good morning! I saw a tweet late last night from LaTecia Johnson and got really inspired to expanded on her Tweet thread. YOU ARE THE PLATFORM! Four months ago when I wrote my first newsletter to you, there might have been some hesitation when I wrote that we are "currently living in a revolutionary period of time that has just gotten started." Here is what has happened since the pandemic... 1) Everything thing that was centralized from a local...
over 2 years ago • 3 min read
Sell Your Ideas, Not Numbers & Views Happy March! It's so funny, I told myself I was going to try and talk to you once a week and ever since January, I have been going 100 miles an hour. Please forgive me! I was sipping on my first cup of coffee today and reflecting back on some of my notes from February. I keep seeing the same note with 4 different coaching clients of mine: "great numbers on social media/podcast/YouTube...doesn't have a concept for the partnership or sponsor they are...
over 2 years ago • 2 min read
Local Businesses Owners Need Content Creators When I say that local is where the gold mine is, I promise you I am not talking about JUST restaurants & bars down the street from you. The restaurant industry itself probably deserves its own newsletter since I am not exactly sure what it wants to do at the moment. But most owners refuse to invest in themselves, even with the simplest marketing plan and budget in mind. That can be really frustrating but I don’t want you to automatically cut them...
over 2 years ago • 4 min read
What's the Best Way to Get a Sponsor For Your Content? Please just ask. That is my first answer when someone says “how do I get a sponsor on my show/IG/ Tik-Tok page?” or “how do I get my product to (insert super well known content creator)?” ASK. Did it ever occur to you that you could be fans of one another? Emails, DMs, phone calls, texts, love letters... whatever form of communication you are most comfortable with, please ask. That’s what happened with me and Liquid Death Mountain Water....
over 2 years ago • 4 min read
Show Us What You Love to Do Excuse me for being very brash as I start, but I don’t think you and I have that much time to fuck around right now. I can feel the weight of every decision that you are trying to make and it sucks to wake up at 2am because your anxiety is continuously rocking your boat. It keeps pecking at you and asking the same damn questions over and over again… How the hell did I get here? Where am I going? Am I okay? Is my family okay? Should I have quit my job? Should I quit...
over 2 years ago • 3 min read